Blue Ocean Shift: Beyond Competing, Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne (Paperback)

Blue Ocean Shift is W. Chan Kim and Renée Mauborgne's sequel to Blue Ocean Strategy, turning the earlier idea into a process teams can follow. Built on more than a decade of further research, it is written for founders, managers and public sector leaders who want growth without fighting rivals over the same customers.

• Shows how to move a business out of a crowded, price-driven market and into space with no direct competition
• Pairs market-creation tools with lessons from human psychology, so people support the change instead of resisting it
• Argues that creating new markets without disrupting existing ones matters as much as disruption
• Uses examples from start-ups, large firms, nonprofits and governments across many industries
• Points out what tends to fail and how to avoid the usual traps

Details

• Authors: W. Chan Kim and Renée Mauborgne
• Publisher: Pan Books
• Format: Paperback
• Language: English
• ISBN: 9781509832217