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Working Backwards by Colin Bryar and Bill Carr (Paperback)

SKU: ARCO0042455Barcode: 9781529033830
JOD 18.00
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About this product

Working Backwards is an insider's account of how Amazon works, written by Colin Bryar and Bill Carr, two executives who spent many years at the company. It is a practical book for founders, managers and anyone interested in how a large business keeps launching new products.

  • Explains the principles behind Amazon's decisions, hiring and product launches
  • Shows how new ideas start with an imagined press release written before any work begins
  • Describes why meetings use written narratives instead of slide decks
  • Draws on the era that produced Kindle, Prime and Amazon Web Services

Details

  • Authors: Colin Bryar and Bill Carr
  • Publisher: Pan Macmillan
  • Year: 2021
  • Pages: 304
  • Format: Paperback
  • Language: English
  • ISBN: 9781529033830

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Working Backwards by Colin Bryar and Bill Carr (Paperback)
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