Ultimate Guide to Social Media Marketing by Eric Butow

Ultimate Guide to Social Media Marketing is a practical handbook from Entrepreneur Press by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton. It gives businesses an all-round view of social media marketing, moving from strategy to tactics, organic to paid campaigns, and B2B to B2C audiences.

Chapters explain why businesses need social media, how today's major networks and emerging platforms work, and how to build a strategy using current formats. Readers learn to use images and video, chatbots, paid ads and influencer partnerships, build a social media team and measure results over time. It suits small business owners, marketers and entrepreneurs.

• Author: Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton
• Publisher: Entrepreneur Press
• Format: Paperback, 376 pages
• Language: English
• ISBN: 9781599186740