Nudge by Richard H. Thaler

Nudge by Richard H. Thaler and Cass R. Sunstein explores how the way choices are presented shapes the decisions people make about health, money and happiness. Introducing the idea of choice architecture, the authors show that no option is ever offered in a truly neutral way, and that small design changes can steer people towards better outcomes without restricting their freedom.

This fully revised edition brings the ideas up to date with fresh material on subjects such as retirement saving, personal finance, diet, organ donation, climate change and the COVID-19 pandemic. Readable and often witty, it suits anyone interested in behavioural economics, public policy or simply understanding why we so often make poor choices.

• Author: Richard H. Thaler, Cass R. Sunstein
• Publisher: Penguin Books
• Format: Paperback, 384 pages
• Language: English
• ISBN: 9780141999937