Nike by Sam Grawe

Nike: Better is Temporary by Sam Grawe is Phaidon's large visual history of Nike's design culture, charting how the company grew from a rebellious upstart into a worldwide brand. Its title reflects the idea that being the best is always a journey rather than a destination.

Opening with Breaking2, Nike's 2017 bid to run a marathon in under two hours, the book examines five themes, namely performance, sustainability, collaboration, brand expression and inclusive design, setting famous products beside unpublished designs, prototypes and insider stories. The book is a designed object in its own right, with a silkscreened cover in Volt yellow and Hyperpunch pink. It suits designers, sneaker fans and lovers of sport.

• Author: Sam Grawe
• Publisher: Phaidon
• Format: Hardcover, 320 pages
• Language: English
• ISBN: 9781838660512