{"product_id":"hbr-classics-red-ocean-traps","title":"Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies by W. Chan Kim and Renée Mauborgne (Paperback)","description":"\u003cp\u003eIn this short book from the Harvard Business Review Classics series, W. Chan Kim and Renée Mauborgne, the professors behind Blue Ocean Strategy, ask why so many companies fail to open up new markets despite heavy investment. Their answer lies in the assumptions managers carry about how markets work. It suits executives, strategists and business students.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShows how habits of thought that serve mature markets keep firms locked in crowded red oceans\u003c\/li\u003e\n\u003cli\u003eArgues for winning new customers rather than concentrating only on pleasing current ones\u003c\/li\u003e\n\u003cli\u003eUrges managers to look at what different segments share instead of slicing markets ever finer\u003c\/li\u003e\n\u003cli\u003eSeparates market creation from technology innovation and creative destruction\u003c\/li\u003e\n\u003cli\u003eMoves strategy beyond the choice between high-end and low-cost positions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAuthors: W. Chan Kim and Renée Mauborgne\u003c\/li\u003e\n\u003cli\u003eSeries: Harvard Business Review Classics\u003c\/li\u003e\n\u003cli\u003ePublisher: Harvard Business Review Press\u003c\/li\u003e\n\u003cli\u003ePublished: June 2017\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback, 64 pages\u003c\/li\u003e\n\u003cli\u003eLanguage: English\u003c\/li\u003e\n\u003cli\u003eISBN: 9781633692664\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ciel","offers":[{"title":"Default Title","offer_id":50601951690989,"sku":"ARCO0058408","price":9.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4071\/7549\/files\/norm-9562824409325-0.jpg?v=1789608188","url":"https:\/\/dna.jo\/products\/hbr-classics-red-ocean-traps","provider":"DNA Lifestyle","version":"1.0","type":"link"}